VOTA 101
The rebranding campaign for the Colombian Congress candidate was designed to refresh the political image, crafting a contemporary and progressive persona that aligns with forward-thinking values. This strategic overhaul introduced a new campaign slogan that encapsulates the spirit of advancement and echoes the public's aspirations for change.
With a focus on visual and communicative elements, the rebranding entailed a complete redesign of the candidate's promotional materials, including logos, color schemes, and typography, to ensure a coherent and modern aesthetic. Each aspect was chosen to represent the candidate's renewed commitment to lead with innovation and integrity.
